Commercial Advisory
I help premium service firms get found, recommended, and chosen — by AI and by people. I diagnose how AI systems represent your company and build the signal architecture that changes what they say about you. And I audit and fix the commercial infrastructure underneath it — what the market sees when they look you up, and how the business is actually built to sell.
The Work
Most premium service firms are built on deep expertise and relationship capital. But the commercial infrastructure around that expertise — the website, the sales process, the CRM, the PR, the way the founder shows up online — often hasn't kept pace. I run a full audit of both: what the market sees when they look you up, and how the business is actually structured to convert that visibility into revenue. Then I fix what matters.
Share of Model · AEO
When a high-value prospect — or the person about to refer one — wants to know who the best firms are in your category, they increasingly don't search Google. They ask ChatGPT. They query Perplexity. They check Google AI Overviews. And they act on what comes back.
AI systems don't return a list of links. They select, summarize, and recommend. They surface the companies that have been built to be understood by machines — and they ignore the rest, regardless of how good those companies actually are. Your Share of Model is the percentage of relevant AI-generated answers that include your company. Most premium service firms have never seen that number.
Most leadership teams find that conversation clarifying. A few find it urgent.
See Your AI Visibility Score — 20 MinutesCase Stories
A European ultra-luxury private jet tour company needed a full U.S. market presence from scratch — with bookings required within months for an inaugural departure. No website strategy, no social media, no CRM, no PR, no sales systems, no partnerships, no marketing collateral. The CEO had no personal digital presence.
A newly launched private aviation company held arguably the strongest domain in the category. When prospects queried AI platforms for the most reputable private jet providers in the US, eight companies were named. This firm was not one of them. The AI knew the domain existed. It did not know the company. It was returning a founding date three decades off, naming no current leadership, and surfacing competitors with inferior credentials ahead of a company with a genuinely strong operational story.
The gap: Domain authority and AI entity authority are completely different things. The firm's commercial assets — certifications, leadership, service architecture — were invisible to the machines shaping its prospects' first research step.
About
LockePoint is led by Christine Frost — 25+ years in business development and relationship sales across the HNW ecosystem, including private aviation, luxury travel, yachting, private residence clubs, and the firms and brands that serve affluent clients.
I operate as a strategic partner embedded in your business — not an outside vendor delivering a report. I start with a diagnosis. I identify what's costing you credibility and revenue across every dimension of your commercial operation. And then I fix what matters — in priority order, with senior judgment, and with the hands-on execution that actually moves the needle.
"I built LockePoint because I kept seeing the same pattern — exceptional firms being outpresented by competitors with half the substance. And new ventures with real offerings but no commercial infrastructure to bring them to market. The fix isn't more marketing. It's smarter commercial infrastructure."
Contact
The first step is a brief conversation to determine fit. I work with a small number of clients at any given time to maintain the depth of engagement that makes this model work — not every firm is the right fit, and that's by design.
If what I've described resonates, reach out. No pitch. Just a candid conversation about where you stand.
Schedule a Call